Event Partnerships Capitalize on the property’s central location near the Koury Convention Center and Greensboro Coliseum to target event organizers, drive group room blocks, and offer tailored meeting and catering packages through Hilton’s sales network.

Hilton Loyalty Leverage As part of the Hilton system, there is an opportunity to upsell to Hilton Honors members and leverage corporate discount programs to secure recurring mid-market business travel and regional conferences for Greensboro properties.

Sustainable Growth Position the hotel as a sustainability-minded option by highlighting energy efficiency, waste reduction, and community engagement in marketing materials to attract corporate event planners prioritizing responsible travel.

Tech Enabled Experience Promote tech-enabled guest experiences such as mobile check-in, digital keys, and streamlined meeting-planning tools to attract tech-savvy travelers and organizers seeking efficiency during multi-day events.

Competitive Edge Differentiate with the DoubleTree brand promise and guest experience while pursuing mid-market leisure and business segments, leveraging favorable location and brand trust to win repeat stays and extended group bookings.