Strategic location Leverage the central Greensboro location across from the Koury Convention Center and near major attractions to target corporate events, conventions, and leisure tourism partnerships. Position as an ideal overflow or satellite property for regional meetings and group blocks.

Affordable scale With 51-200 employees and revenue under $1M, target partnerships with mid-market corporate clients and local businesses seeking cost-efficient, quality lodging for small- to mid-size conferences, training programs, and incentive travel.

Brand association Capitalize on DoubleTree by Hilton branding and loyalty appeal to win clients looking for recognized hotel programs. Propose bundled group rates, meeting packages, and event catering that align with Hilton’s rewards ecosystem.

Recent leadership Highlight recent general manager appointments and executive team movements at sister properties to drive conversations about refreshed services, revamped F&B, and enhanced guest experiences that can be mirrored at the Greensboro location for improved group satisfaction.

Award momentum Utilize the hotel’s award recognitions and Haute Grandeur appearances across various regions to build credibility in sales pitches for international or out-of-town organizers seeking trusted partners with a track record of excellence.