Insights

Visitor Growth Dow Gardens attracts over 130,000 visitors annually across its Estate Garden, Exploration Garden, and Whiting Forest. This sizable, steady footfall indicates strong cross-sell opportunities for on-site experiences, memberships, and seasonal programs, as well as potential partnerships with local tourism boards and hospitality providers.

New Infrastructure The upcoming Welcome Center project signals ongoing capital investments and expansion momentum. This presents a doorway for sponsorships, naming rights, and collaborative design-build opportunities with vendors and service firms, as well as potential improved merchandise and concessions strategy tied to a modernized visitor experience.

Education Focus Dow Gardens emphasizes hands-on educational programs, tours, and cultural experiences. This creates avenues for B2B partnerships with schools, universities, and corporate training programs, as well as recurring workshop cohorts and branded experiential events for community groups.

Tech & Marketing A diverse tech stack including Snowplow, Google Cloud, WordPress, Shopify, and email marketing tools suggests maturity in data collection, e-commerce, and digital outreach. This enables targeted B2C and B2B campaigns, retargeting opportunities, and scalable sponsorship or merch collaborations aligned with quantified audience segments.

Financial Scale With a revenue range of 250M to 500M and a sizable workforce, Dow Gardens demonstrates financial heft and stability. This supports enterprise-level sponsorships, long-term partnership commitments, and large-ticket collaboration opportunities, including event hosting, exclusive programs, and infrastructure-related services.

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Dow Gardens Tech Stack

Dow Gardens uses 8 technology products and services including Snowplow, WordPress, Shopify, and more. Explore Dow Gardens's tech stack below.

Dow Gardens's Email Address Formats

Dow Gardens uses at least 3 email formats:
Dow Gardens Email FormatsExamplePercentage
Last@dowgardens.orgDoe@dowgardens.org
79%
FLast@dowgardens.orgJDoe@dowgardens.org
15%
First@dowgardens.orgJohn@dowgardens.org
6%

Frequently Asked Questions

What is Dow Gardens's phone number?

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You can contact Dow Gardens's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dow Gardens's official website and social media links?

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Dow Gardens's official website is dowgardens.org and has social profiles on LinkedIn.

How much revenue does Dow Gardens generate?

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As of September 2026, Dow Gardens's annual revenue is estimated to be $250M - $500M.

What is Dow Gardens's NAICS code?

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Dow Gardens's NAICS code is 71213 - Zoos and Botanical Gardens.

How many employees does Dow Gardens have currently?

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As of September 2026, Dow Gardens has approximately 37 employees across 1 continents, including North America. Key team members include Managing Director: M. D., Digital Specialist: J. B. and Horticulturist: A. M. Explore Dow Gardens's employee directory with LeadIQ.

What industry does Dow Gardens belong to?

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Dow Gardens operates in the Zoos and Botanical Gardens industry.

What technology does Dow Gardens use?

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Dow Gardens's tech stack includes Snowplow, WordPress, Shopify, Microsoft 365, Google Cloud, Modernizr, Constant Contact and ZURB Foundation.

What is Dow Gardens's email format?

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Dow Gardens's email format typically follows the pattern of Last@dowgardens.org. Find more Dow Gardens email formats with LeadIQ.

When was Dow Gardens founded?

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Dow Gardens was founded in 1899.
Dow Gardens logo

Dow Gardens

Zoos and Botanical GardensMichigan, United States11-50 Employees

Dow Gardens is a historic estate-based garden and cultural site in Midland, Michigan, comprising 110 acres dedicated to curated landscapes, education, and the arts. Founded in 1899 by Herbert H. and Grace A. Dow and their family, it now welcomes more than 130,000 visitors annually. The grounds are organized into the Estate Garden, Exploration Garden, and Whiting Forest, and offer opportunities to explore the landscape, join hands-on educational programs, and tour the Pines Home. 

The organization operates in the zoos and botanical gardens sector, serving visitors seeking nature, learning, and cultural experiences in a relaxed setting. A notable development is the Whiting Forest component, which will provide a canopy walk four stories high and, upon completion, is described as the nation’s longest forest canopy walk; in 2021, Dow Gardens and Whiting Forest were recognized with a 2020 American Architecture Award by The Chicago Athenaeum and The European Centre for Architecture Art Design and Urban Studies.

Section iconCompany Overview

Phone number
NAICS Code
71213 - Zoos and Botanical Gardens
Founded
1899
Employees
11-50

Section iconFunding & Financials

  • $250M - $500M

    Dow Gardens's revenue is estimated to be in the range of $250M - $500M

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