Digital Presence Upgrade The company's recent website revamp to enhance mobile friendliness and add new features indicates a focus on improving online customer experience, presenting opportunities for targeted digital marketing and conversion optimization solutions.

E-commerce Expansion With a multi-channel sales approach including retail, wholesale, and e-commerce, there is potential to expand online marketing efforts and develop tailored online sales strategies to capture a broader customer base.

Market Positioning Operating in a niche manufacturing sector with modest revenue, Down Under Saddle Supply likely values cost-effective, scalable solutions to grow its market share among competitors serving similar markets.

Technology Adoption Utilization of marketing tools like Google Analytics, Google Tag Manager, and modern web technologies suggests openness to data-driven sales strategies and customer engagement tools.

Growth Opportunities Potential exists to leverage industry trends toward online retail and modernized web platforms to increase sales, improve customer retention, and expand product offerings within the equestrian supplies sector.