Strategic Industry Position SmartPak operates within the specialized equine retail sector, serving horse owners and riders, which presents opportunities to expand product offerings and services tailored to high-value equine consumers and affiliated equestrian organizations.

Strong Market Presence With a revenue range of 100M to 250M and a dedicated team of up to 500 employees, SmartPak demonstrates a solid market footprint, making it a viable partner for premium animal health solutions and complementary products in the equine industry.

Partnership Expansion Existing collaborations, such as the partnership with the United States Equestrian Federation, indicate potential for further strategic alliances with sports associations and equestrian organizations to increase brand visibility and sales channels.

Technology Use and Innovation SmartPak’s incorporation of advanced technology and digital platforms positions it well to adopt innovative sales tools, personalized marketing strategies, and e-commerce solutions that can enhance customer engagement and boost revenue.

Potential for Cross-Selling Given its subsidiary status under Covetrus and focus on animal health, there are opportunities to cross-sell veterinary products, supplements, and equine care essentials to existing customer bases, leveraging integrated supply chain and marketing capabilities.