Strategic Growth Doxa is now part of Ipsos since 2025, presenting a dual opportunity to cross-sell Ipsos’ broader capabilities while leveraging Doxa’s longstanding Italian market leadership to win regional contracts and expand client footprints in Europe.

AI and Tech Adoption Ipsos’ AI-Augmented Moderation launch and Doxa’s tech stack indicate a strong emphasis on data-intensive, scalable research solutions. This creates a chance to upsell advanced analytics, automation, and AI-enabled insights to current clients seeking faster, deeper decision support.

Revenue Growth Signals Recent first-quarter revenue figures for Ipsos show healthy topline momentum; combine this with Doxa’s 75+ year legacy in traditional and modern methodologies to position integrated offerings for enterprise accounts pursuing comprehensive market intelligence.

Client Expansion Doxa’s engagement in diverse sectors (retail, brand, product innovation, customer relationships, and energy transition studies) and ongoing client wins (Transat Travel, MAIRE collaboration) point to opportunities to target large, cross-industry brands seeking end-to-end research across multiple markets.

Sustainability and Insights The focus on energy transition and consumer dynamics suggests a market-ready demand for sustainability-centric research and monitoring. Propose sustainability analytics, brand impact tracking, and policy influence studies to attract clients prioritizing ESG and green transformation.