Growth through fusion DP+ was acquired by Fusion92 in 2022, indicating access to expanded resources, cross-sell opportunities in marketing services, data science, and business consulting, and potential joint offerings to enterprise clients.

Tech-enabled marketing With a technology-driven approach spanning data science, marketing services, and creative partnerships, DP+ can position for higher-value engagements such as analytics-led campaigns, marketing automation optimization, and performance measurement programs for mid-market to enterprise customers.

Industry positioning Operating in Advertising Services with a focus on measurable impact, DP+ can target large brands seeking outcomes-driven marketing partnerships, offering integrated solutions that combine strategy, data, and execution at speed.

Regional footprint Having a Chicago HQ plus presence in Detroit, Austin, and Denver suggests geographic coverage and potential for cross-market deals, vertical expansion, and regional advertising programs with scalability across multiple markets.

Financial profile Revenue in the mid to high hundreds of millions places DP+ as a credible partner for large-scale projects and long-term engagements; leverage this scale to pursue multi-year contracts, expanded retainers, and enterprise-level procurement opportunities.