Low-cost premium Leverage their value-focused positioning and low operating costs to upsell higher-margin design services and premium finishes through bundled offers with online exclusives that align with their 100% happiness guarantee.

Designer-led selling Highlight non-commission design consultants as a differentiator in outreach campaigns to drive appointments for virtual or in-store consultations, potentially increasing average order value and conversion rates.

Online-first showroom Emphasize the strength of their website as the primary showroom to capture digital-native shoppers; deploy targeted ads and content marketing that showcases room packages, lighting, and accessories to boost online orders and curbside pickup.

Financially lean Position DHI as an affordable luxury option in markets with growing demand for value and speed; propose partnerships with financing or pay-over-time options to improve cart size and reduce friction at checkout.

BBB trust signals Use their A+ BBB rating and testimonials in outreach to enterprise and local retailers seeking reliable suppliers; propose co-branded campaigns or referral programs to expand channel partnerships and recurring orders.