Brand Portfolio Leverage Dreyer’s diverse flagship brands including Häagen-Dazs and Drumstick to upsell seasonal bundles, limited-edition flavors, and cross-promotions with retailers or media partners to drive incremental shelf space and trial.

Global Scale Target multinational retailers and distributors, highlighting Froneri’s 23-country footprint and 15,000-strong team to negotiate co-op marketing, supply chain efficiencies, and global rollout opportunities for new products.

Digital Enablement Exploit the existing tech stack (SAP, Anaplan, Tableau, iCIMS) to propose data-driven categories and promotional plans, offering modern demand forecasting, pricing optimization, and agile marketing experiments for retailers.

Recent Recalls Address quality and safety concerns proactively by offering enhanced co-manufacturing controls, traceability solutions, and faster incident-response services to retailers seeking low-risk, compliant supply partnerships.

Innovation & Campaigns Align with Dreyer’s recent DrumTruck launch and WWE partnership to propose experiential in-store activations, mobile sampling, and sports/entertainment collaborations to boost consumer engagement and drive category growth.