Market Leadership DrivingSales serves a significant portion of North American franchised dealerships, with utilization by two-thirds of these businesses, indicating strong potential for expanding market penetration through targeted outreach and partnership opportunities.

Growth Potential With annual revenues estimated between 100 million and 250 million and an expanding customer base of up to 200 employees, DrivingSales presents opportunities for increased sales of technology solutions and value-added services tailored to mid-sized automotive dealers.

Digital Marketing Focus Recent industry engagement, such as webinars on digital marketing and customer retention, highlights an openness among dealership clients to adopt marketing automation tools, creating opportunities to cross-sell advanced marketing technologies.

Technology Integration Utilizing a diverse tech stack including HubSpot, WordPress, and Laravel signals a commitment to sophisticated digital solutions, suggesting potential for upselling comparable marketing and analytics platforms to enhance dealer performance.

Industry Expansion As the company continues to grow and expand its service offerings, engaging key decision-makers like general managers and dealership owners presents an opportunity to introduce new modules for customer engagement, analytics, and operational efficiency, driving deeper dealership relationships.