Exclusive Fragrance Collaborations D.S. & DURGA has a track record of successful limited-edition fragrance collaborations, such as The Cool Calm Cotton Set and Let's Dive. Leveraging this unique selling point can attract customers seeking exclusive scents and innovative partnerships.
Recent Product Launches The recent launches of Studio Reserve fragrances like King Majesty Bergamot Chypre and Gateau Blackout indicate a continuous stream of new products, creating opportunities to engage and upsell to existing customers and attract new clientele looking for trendy scents.
Acquisition by Manzanita Capital With the acquisition by Manzanita Capital, D.S. & DURGA may benefit from enhanced resources and strategic guidance. Sales teams can leverage this news to instill confidence in potential clients about the brand's stability and growth potential.
Distinctive Brand Identity D.S. & DURGA's positioning as a brand that creates fragrances akin to great music and literature sets it apart in the luxury goods market. Highlighting this distinctiveness in sales pitches can resonate with customers seeking unique and artistic products.
Tech-Enabled Marketing Utilizing a tech stack featuring AdRoll CMP System and social media platforms like Facebook, D.S. & DURGA showcases a modern approach to marketing and customer engagement. Sales teams can exploit these digital tools to target and reach a wider audience effectively.