Luxury niche Position DS& Durga as a boutique luxury fragrance house with a focus on artisanal, story-driven scents to expand partnerships with high-end retailers and department stores seeking unique, collectible items beyond mainstream brands.

Collaborative extensions Leverage recent and ongoing collaborations (Cotton set, Project CETI, Studio Reserve) to propose limited edition co-branded campaigns with lifestyle brands, gifting programs, and experiential pop-ups to boost wholesale and DTC enthusiasm.

Limited editions Capitalize on a steady cadence of limited release launches to create urgency-driven wholesale orders and exclusive bundles for retailers, while building a pre-order or waitlist program to secure shelf space.

Digital reach Utilize the existing tech stack and e-commerce channels (Shopify, Klaviyo, AWS, Piwik PRO) to scale retailer onboarding, targeted email campaigns, and analytics-driven account-based marketing for premium stockists and luxury platforms.

Global storytelling Expand distributor and showroom outreach by framing fragrances as immersive experiences tied to art, music, and literature, enabling partnerships with boutique hotels, concept stores, and cultural institutions to drive wholesale and experiential sales.