Heritage premium Penhaligon's is a storied luxury fragrance house with a Royal Warrant and heritage dating back to 1870, positioned to command premium pricing and exclusive partnerships with high-end retailers and luxury experiences.

Puig ecosystem As part of Puig, Penhaligon's benefits from a global distribution network, brand strength as a Love Brand, and potential cross- sell with other Puig luxury lines to expand reach in 150+ countries.

Expansion opportunities Recent flagship refurbishment in Regent Street and new UK Northern Europe location openings indicate momentum for flagship experiential retail, offering live showrooms, scent consultations, and event partnerships to drive traffic and premium conversions.

Product pipeline Frequent new launches including Bold Blend and Daphne’s Bouquet, plus a recent men’s fragrance The Cut, present ongoing opportunities for seasonal campaigns, limited editions, and retailer exclusives to boost loyalty and footfall.

Digital and partnerships Active bets on digital marketing tech and social media leadership, plus collaborations such as The Art School Restaurant, create avenues for co-marketing, influencer/creator programs, and experiential events to capture affluent consumer segments.