Growth potential Ellis Brooklyn is a luxury naturals fragrance and bodycare brand with 11-50 employees and reported revenue between 25 and 50 million, implying strong annual spend and room for expanded wholesale partnerships with prestige retailers and boutiques.

Funding momentum The company has secured 18 million in funding and previously raised a 1 million seed round, signaling financial backing to support scale initiatives, marketing campaigns, and expanded distribution channels.

Digital reach Active use of Google Ads, Klaviyo, and social/creative tools via Adobe Creative Cloud and Asana suggests receptiveness to direct-to-consumer and data-driven campaigns; a multi-channel wholesale approach could leverage these capabilities for co-branded marketing with retailers.

Recent launches Frequent product introductions such as Apple Love and Vanilla Milk indicate a cadence of new fragrance releases, offering opportunities to collaborate on exclusive retailer editions, limited-time bundles, or seasonal promotions.

Strategic partners Notable investors include Stage 1 Financial and Toni Ko, pointing to strong networking potential with luxury beauty distributors and executive connections that can facilitate new shelf space, prestige partners, or private label discussions.