Global Market Presence Dufry operates across more than 75 countries with over 5,500 outlets in key transit locations such as airports, cruise lines, and railway stations, presenting numerous opportunities for targeted marketing, exclusive retail partnerships, and customized experiences to travelers worldwide.

Strategic Partnerships Recent collaborations with major brands like Moët Hennessy, L'Oréal, and Swedish Match demonstrate Dufry’s openness to high-end brands and innovative concepts, indicating potential for premium product placements and co-branded retail initiatives.

Technology-Enhanced Retail Introduction of augmented reality makeup try-on technology and digital concepts like Haute Parfumerie showcases Dufry’s focus on innovative, tech-driven experiences, creating opportunities to promote emerging brands through immersive and engaging retail environments.

Sustainability & Growth Dufry’s commitment to sustainability alongside expansion into new markets such as China through joint ventures suggests an increasing footprint in emerging markets, ideal for sales strategies emphasizing sustainability or expanding into fast-growing geographical regions.

Financial Stability With revenue between 1 billion and 10 billion dollars and significant funding of 567 million dollars, Dufry demonstrates financial robustness, enabling potential for long-term partnerships, investment in innovative retail solutions, and scalable promotional campaigns across their widespread network.