Midmarket Focus Duncan Electric Supply is a small wholesale electrical distributor with 2-10 employees and annual revenue in the $10M-$25M range, indicating potential for scalable procurement programs that target mid-market commercial and light industrial customers in the Utah region.

Growth Potential Located in Woods Cross, Utah, the company may benefit from expanded product offerings, supplier consolidation, and value-added services (kitting, inventory management, and faster delivery) to attract regional contractors and installers.

Digital Readiness Current tech stack includes WordPress performance tools and analytics like Google Search Console, suggesting openness to digital marketing, e-commerce enhancements, and online procurement experiences to capture customers researching online.

Competitive Benchmark With peers ranging from regional distributors to large national players, there is room to position as a flexible, customer-focused supplier offering rapid delivery, credit terms, and personalized support to win projects from bigger competitors.

Revenue Levers Significant revenue band presents opportunities to propose value-added services such as bulk purchasing programs, dynamic pricing for project kits, and vendor-managed inventory to improve cash flow and order frequency among contractors.