Expansion Opportunities Dunhams Discount Sports is expanding with multiple new store openings across several states including Wisconsin, Alabama, Texas, Michigan, Montana, and New Mexico. This presents a recurring opportunity to offer scalable IT services, cloud infrastructure support, POS integrations, e-commerce enhancements, and retail analytics to support multi-location rollout and centralized operations.

Retail Tech Stack Their tech stack includes AWS, Salesforce, WooCommerce, Hotjar, Zabbix, Cisco, Box, and Agentforce. This indicates openness to cloud hosting, CRM, ecommerce platforms, monitoring, collaboration, and security/IT management solutions. Cross-sell opportunities exist in CRM workflows, e-commerce optimization, site analytics, and network/system monitoring enhancements.

Growing Revenue Reported revenue in the low multiple millions with ambitious expansion plans. This signals a need for cost-effective IT optimization, cybersecurity hardening, data analytics for store performance, and scalable IT support that aligns with rapid growth.

Hybrid Retail IT Presence of both physical stores and online commerce implies demand for omnichannel integration, POS modernization, inventory sync, and secure cloud-based document and media sharing. Potential engagement around ERP/commerce integration and centralized IT governance.

Competitive Positioning As a smaller competitor in a market dominated by DICK’S, Scheels, and others, Dunhams could benefit from targeted IT partnerships that offer cost-conscious, fast-deploy solutions, phased modernization, and white-glove project management to win shoebox-to-website modernization and store tech upgrades.