Target Market Expansion Durell Software's core focus on Client Relationship Management solutions for the General Insurance and Financial Services industries presents an opportunity to target additional financial intermediaries, brokers, and insurers seeking flexible, cost-effective CRM systems with seamless integration capabilities.

Upsell Client Portal The market-leading Client Facing Services add-on offers a compelling upsell opportunity to existing clients by enhancing their customer engagement and streamlining scheme management through a highly intuitive and customizable platform.

API Integration Benefits Durell's robust API enables potential clients to integrate quoting and product data from aggregators or embed their services into third-party sites, making it attractive for businesses looking for scalable, easily integrable solutions across different platforms.

Training & Support Voice Providing exclusive onboarding and ongoing training services positions Durell as a trusted partner, appealing to organizations that value personalized support and comprehensive implementation assistance in adopting new CRM systems.

Market Opportunity Size With a revenue scale between one and ten million dollars and a relatively small team, Durell Software is well-positioned to grow its market share among mid-sized brokers and insurers seeking high-quality, affordable software solutions within a competitive industry landscape.