Textile Expansion Durst's Como project creates a dedicated industrial and technology hub for digital textile printing, signaling strong growth in textiles. This presents a sales opportunity to position Durst solutions—digital textile printers, inks, and workflow software—as an end-to-end platform for textile producers in Europe.

Integrated Ecosystem Durst promotes an integrated production ecosystem spanning machines, inks, software, and a unified data layer, reinforced by the Open Software Initiative. This enables selling turnkey IT-enabled production solutions, including ERP/MIS integration, data analytics, automation, and interoperability services.

Mid-Market Growth The mid-market P5 launch indicates a focus on scalable solutions for mid-size print shops. This creates opportunities for modular hardware and software packages, flexible service contracts, and targeted training to upgrade from legacy systems.

Credibility Lever Industry recognition from EDP Awards reinforces Durst as a sustainability-focused innovator and credible partner for enterprise buyers. Use these accolades to support outreach to large brands and channel partners, highlighting innovation, sustainability, and quality.

Tech Integration Durst’s tech stack and European footprint enable seamless integration with customers’ ERP and data systems (including SAP Production Planning and SQL). This supports cross-sell of software, data management, and sustainability-driven optimization services.