Heritage craftsmanship Leverage their three-generation legacy and in-house goldsmiths to position premium repairs and custom design services as a core differentiator for cross-selling engagement rings, heirloom restorations, and one-of-a-kind pieces.

In-store expertise Highlight their GIA-trained gemologists and direct access to the craftspeople in-house to build trust-based sales conversations around education, stone quality, and bespoke design consultations that can drive higher-ticket purchases.

Local presence Emphasize the storefront on the Green in downtown Lebanon, NH to attract locals and regional visitors with neighborhood-centric marketing, events, and partnerships that generate foot traffic for repairs, appraisals, and custom work.

Repair and customization Position on-site repair and custom design as ongoing revenue streams with service packages, maintenance plans, and loyalty incentives that encourage repeat visits and preventative care.

Digital maturity Acknowledge existing tech stack and use case to upsell digital services such as virtual design consultations, online appointment booking, and enhanced storytelling of craftsmanship to broaden reach beyond the local store.