Heritage and Trust Leverage the store’s 60-year legacy and third-generation ownership to position as a trusted local jeweler for engagement rings, custom designs, and reliable repair services to attract customers seeking craftsmanship and familial credibility.

In-House Craft Highlight on-site repairs and in-house goldsmiths to upsell service plans, maintenance packages, and precision restoration, differentiating from competitors who outsource work.

GIA Expertise Promote the presence of two GIA Graduate Gemologists to drive trust in stone quality, appraisals, and education-focused sales conversations, encouraging higher-value purchases and trade-in discussions.

Local Presence Emphasize downtown Lebanon NH location on the Green to capitalize on walk-in traffic, local patronage, and community events; tailor regional promotions and partnerships with nearby shops and tourism channels.

Tech and Reach Expand digital marketing and eCommerce potential by optimizing Wix storefront, integrating retail-specific features (appointments, repairs tracking), and using data from Google Ads and Crazy Egg to target high-intent buyers and retarget potential customers.