Small IT Focus Target the small IT services and consulting firm with tailored solutions that scale for tight budgets and lean teams, emphasizing cost-effective managed services and cloud optimization for efficiency.

Financial Threshold With annual revenue under $10M, position value-driven packages and scalable tiers that deliver clear ROI, upsell opportunities in cloud security, infrastructure monitoring, and performance optimization.

Security & Performance Highlight the use of Cloudflare, HTTP/3, and performance tools as a gateway to offering comprehensive security, web optimization, and site reliability engineering services for clients handling sensitive data.

Growth Readiness Leverage proximity to larger peers in the insurance sector to propose partnerships or referrals, plus white-label or vendor-agnostic services that can integrate with larger insurers’ ecosystems.

Tech & Visibility Capitalize on their current tech stack and digital presence by offering analytics, tag management, and search optimization services to improve online performance and lead generation.