National and Worldwide Presence E-Z Rent-A-Car has strategically expanded its operations not only nationally but also worldwide, presenting an opportunity for global sales growth and partnerships with international clients.

Recenet Acquisition The acquisition of E Z Rent A Car Inc by Catalyst Capital Group Inc. in 2015 presents an opportunity to leverage the resources and networks of a larger entity for increased sales opportunities and market penetration.

Competitive Industry Position Being a major competitor in the rental car industry alongside reputable brands like Alamo Rent A Car and National Car Rental indicates the potential for partnership opportunities, cross-promotions, and market positioning strategies for increased sales.

Focus on Value E-Z Rent-A-Car's positioning as 'The Best Value in Car Rental' can be leveraged to target cost-conscious customers, offer unique value propositions, and develop pricing strategies to drive sales and customer loyalty.

Tech-Driven Operations The use of technologies like Optimizely, Google Tag Manager, and PHP among others, showcases a tech-savvy approach that can be utilized to enhance customer experiences, streamline processes, and drive sales through digital innovations and solutions.