Loyalty leverage National Car Rental has a long-standing Emerald Club loyalty program and a history of industry recognitions, highlighting an opportunity to upsell premium memberships, cross-sell corporate accounts, and expand loyalty-driven partnerships with airlines, hotels, and business travel platforms.

Business traveler focus With a target focus on frequent airport travelers and a mobile app for business pros, there is potential to sell corporate fleet solutions, centralized billing, and enhanced mobile or in-app services to enterprises with high travel spend and multiple travelers.

Digital experience Recent app launches and a tech stack emphasizing digital touchpoints present a path to offer integrated travel ecosystems, API access for TMCs, and data-backed selling of priority services such as Emerald Aisle perks and streamlined drop-off experiences.

Expansion signals New locations and ongoing geographic growth, including international presence and openings in Canada, indicate opportunities to upsell regional corporate packages, cross-border rental programs, and facility-centric partnerships with airports and business districts.

Customer satisfaction Recognized for high customer satisfaction provides a platform to position value-added services, premium support tiers, and guaranteed service levels in contracts with mid-market to large-enterprise clients seeking reliability and brand trust.