Small MSP Focus Target IT services buyers at SMBs who rely on a responsive managed service provider. Emphasize personalized support, quick response times, and reliable business continuity to differentiate from larger incumbents.

Cloud and Security Stack Leverage their existing tech stack (Cloudflare, secure DNS, WordPress, Gravity Forms) to upsell complementary security, performance optimization, and cloud-based backup/recovery services to SMB clients seeking value and ease of integration.

Revenue Growth Angle Position as a scalable partner for growing SMBs with IT needs that may soon require more advanced services, such as hybrid cloud, cybersecurity hardening, and vendor management, aligning with a 1M–10M revenue range.

Personable Service Highlight high-touch account management and reliability as a differentiator to win customers who are frustrated with slow or flaky IT support, offering service level agreements tailored to small teams.

Market Entry Strategy Leverage proximity to mid-market tooling and support ecosystems by networking with similar sector peers, targeting firms that value responsiveness and integrated IT services to expand e3’s client base.