Recurring Service Revenue Leverage the company’s focus on forklift parts, service, and warehouse racking to upsell maintenance contracts, preventive service agreements, and regular parts replenishment programs to current customers, creating steady recurring revenue streams and higher customer lifetime value.

Turnkey Fleet Solutions Position Easy Street as a one-stop provider for end-to-end material handling solutions by combining equipment rental or purchase with transport, installation, and deployment support to capture larger multi-faceted deals.

Chicagoland Growth Target regional warehouses, manufacturers, and third-party logistics providers in Chicagoland with tailored service plans, rapid maintenance response, and on-site support to win multi-site or extended contracts.

Flexible Ownership Promote the sale and rental mix to customers seeking flexibility, offering short-term rentals for project spikes and established paths to ownership, plus modernization programs to refresh fleets and boost productivity.

Digital Aftermarket Capitalize on aftermarket parts and service through stronger digital channels; enhance e-commerce for parts via Shopify, optimize marketing and lead conversion using CallRail and Analytics, and drive repeat purchases.