Premium Outdoor Market Easy Way Products specializes in luxury outdoor cushions and textile performance products, serving high-end clients such as celebrity estates and five-star resorts. This positions the company as a premium supplier offering high-quality, luxury outdoor furnishings, making it an ideal partner for upscale retail brands and hospitality chains seeking exclusive outdoor solutions.
Fast Customization Capability With a 14-day lead time on special orders and expert product development, Easy Way Products can fulfill customized outdoor textile needs quickly, appealing to brands and projects that require rapid turnaround times for bespoke designs, creating a sales avenue in high-end customization and quick delivery segments.
Expanding Indoor Offerings The recent launch of indoor upholstery lines and strategic hiring indicates growth into indoor furniture markets. This provides opportunities to introduce outdoor textile expertise into indoor settings, attracting retailers and interior designers looking for durable, stylish textiles that overlap between indoor and outdoor use.
Strategic Acquisitions and Growth The acquisition of Casual Cushion Corp. and new leadership appointments demonstrate ongoing expansion and strategic positioning. These moves strengthen the company's market share and product portfolio, opening opportunities to existing and new clients seeking integrated outdoor and indoor textile solutions from a trusted, growing supplier.
Technology and Textile Innovation Leveraging advanced textile technologies like METADRI quick-drying cushions and robust digital infrastructure positions Easy Way Products as an innovative leader in outdoor textile performance. This focus on technology makes them attractive for brands prioritizing cutting-edge, high-performance outdoor solutions and long-lasting upholstery products.