OpenText Cross Sell Position EasyLink as a strategic OpenText subsidiary to upsell integrated cloud-based messaging, EDI and document exchange to OpenText’s enterprise clients. Emphasize interoperability, cost efficiencies, and secure communications across global operations, with focus on industries that rely on B2B data exchange and document workflows (manufacturing, retail, logistics, and financial services).

B2B Integration Target B2B integration buyers with EDI and MFT and production messaging needs; position EasyLink as a scalable, cloud-first complement to existing ERP and SCM systems; propose joint campaigns with OpenText and partner networks, and explore cross-sell opportunities into SPS Commerce's B2B data exchange ecosystem.

Security Advantage Differentiate on security and compliance for regulated industries such as financial services, healthcare and government; highlight EasyLink's reliable, secure cloud messaging and file transfer capabilities; tailor pilots and RFP responses to security controls, data sovereignty, and governance requirements to win larger contracts.

Global Delivery Leverage a global footprint and two decades of experience to expand with multinational customers; use OpenText's global install base to cross-sell and upsell EasyLink's messaging, EDI, and document capture solutions to reach cross-border supply chains and complex vendor ecosystems.

Cloud Modernization Align with cloud modernization trends by offering cloud-based, any-to-any connectivity that complements OpenText's portfolio; target customers migrating from legacy on-premises systems to integrated digital workflows, including digital mailroom, document capture, and secure notifications.