Insights

Strong Industry Recognition Act-On Software has recently received the prestigious Marketing Automation Platform of the Year 2025 award and two industry awards for AI innovation and category leadership, signaling its reputation for innovation and excellence. This recognition presents an opportunity to position the company as a leader in marketing automation and explore cross-selling advanced AI solutions.

Expanding Leadership Team Recent executive promotions, including the appointment of a chief running officer and a new CFO, indicate strategic growth and organizational strengthening. Engaging with decision-makers at this leadership level could facilitate discussions around scaling marketing automation and AI capabilities to enterprise-level clients.

Acquisition and Growth Strategy Being acquired by Banzai International for $53.2 million highlights Act-On’s value and growth trajectory in the marketing tech sector. This signifies a potential open door for offering complementary tools, integrations, or services that align with Banzai’s broader platform ecosystem, making it an attractive target for expansion partnerships.

Innovation in Analytics The launch of Act-On Advanced Analytics with AI demonstrates a focus on providing sophisticated, data-driven marketing solutions. There is a sales opportunity to communicate how enhanced data analytics can elevate marketers’ campaigns, especially targeting enterprise clients seeking advanced insights and automation capabilities.

Market Penetration Potential With a diverse client base including large enterprises like Hitachi, Best Buy, and SKF Group, Act-On is positioned to deepen penetration into enterprise markets. Reaching out to similar large organizations with tailored solutions emphasizing their AI-driven, integrated marketing automation platform may unlock new high-value sales opportunities.

Act-On Software Tech Stack

Act-On Software uses 8 technology products and services including Linkedin Insight Tag, Adobe, PostgreSQL, and more. Explore Act-On Software's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Adobe
    Audio, Video, Graphics
  • PostgreSQL
    Database
  • MySQL
    Database
  • Microsoft Dynamics
    Enterprise Resource Planning
  • Twemoji
    Font Scripts
  • Oracle Eloqua
    Marketing Automation
  • WP Engine
    Platform As A Service

Media & News

Act-On Software's Email Address Formats

Act-On Software uses at least 2 format(s):
Act-On Software Email FormatsExamplePercentage
First.Last@act-on.netJohn.Doe@act-on.net
94%
First.L@act-on.netJohn.D@act-on.net
4%
F.Last@act-on.netJ.Doe@act-on.net
2%
First.Last@act-on.comJohn.Doe@act-on.com
73%
First@act-on.comJohn@act-on.com
17%
Last@act-on.comDoe@act-on.com
10%

Frequently Asked Questions

Where is Act-On Software's headquarters located?

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Act-On Software's main headquarters is located at 121 Southwest Morrison Street Suite 1600 Portland, Oregon 97204 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Act-On Software's phone number?

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You can contact Act-On Software's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Act-On Software's official website and social media links?

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Act-On Software's official website is act-on.com and has social profiles on LinkedInCrunchbase.

What is Act-On Software's SIC code NAICS code?

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Act-On Software's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Act-On Software have currently?

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As of April 2026, Act-On Software has approximately 201 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: K. J.Chief Customer Officer: J. C.Chief Financial Officer: R. R.. Explore Act-On Software's employee directory with LeadIQ.

What industry does Act-On Software belong to?

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Act-On Software operates in the Software Development industry.

What technology does Act-On Software use?

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Act-On Software's tech stack includes Linkedin Insight TagAdobePostgreSQLMySQLMicrosoft DynamicsTwemojiOracle EloquaWP Engine.

What is Act-On Software's email format?

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Act-On Software's email format typically follows the pattern of First.Last@act-on.net. Find more Act-On Software email formats with LeadIQ.

When was Act-On Software founded?

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Act-On Software was founded in 2008.

Act-On Software

Software DevelopmentOregon, United States201-500 Employees

Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services. We push the possibilities of marketing automation forward, with AI and machine learning solutions to advanced marketing problems. Act-On is marketing automation for the future. 

From our headquarters in Portland, Oregon, Act-On Software serves enterprise customers such as Hitachi, Sharp, Best Buy, Flextronics, Red Lions Hotels, and SKF Group.

Features include:
Marketing automation 
Lead scoring
Advanced analytics
Dynamic forms
SMS marketing 
Account-based marketing 
Email deliverability 
Email marketing automation 
Marketing segmentation
Lead management
Lead nurturing
Social media marketing
CRM integration
Sales intelligence
ROI reporting

Our values: 
*Put People First
*Be Yourself
*Do Your Best (Together)
*Make it Better

Committed to Diversity, Inclusion and Belonging:
At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we’d love to explore what you can add to our team.

Section iconCompany Overview

Headquarters
121 Southwest Morrison Street Suite 1600 Portland, Oregon 97204 United States
Phone number
Website
act-on.com
SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2008
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Act-On Software's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Act-On Software's revenue is estimated to be in the range of $100M$250M

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