Acquisition leverage Ebco Trends is now part of Dig Insights, presenting an expanded end-to-end innovation and insights capability. This creates cross-sell opportunities to existing Dig Insights clients who may benefit from Ebco's evidence-based plus culturally observed research approaches for future-ready product and service innovations.

Tech-enabled value The integration highlights a tech-enabled insights platform with proprietary research technology and data quality validation through partnerships. This positions an opportunity to sell enhanced data-driven sprint programs, continuous validation services, and faster time-to-insight for clients seeking scalable, technology-backed decision support.

Global expansion fit Recent leadership moves and expansion into Australia and New Zealand signal a growth trajectory in the APAC region. Sales plays can target multinational brands expanding in Oceania, offering localized research, global strategy alignment, and cross-border trend analytics.

Evidence-based edge Ebco’s distinctive Evidence-Based plus Culturally-Observed approach differentiates from standard market research. This can be positioned to prospective clients seeking nuanced consumer insight, opportunity space mapping, and culturally contextual innovation strategies that inform go-to-market plans.

Strategic partnerships Existing collaborations (Data Quality Co-op, AI-enabled acquisitions, and ongoing expansions) demonstrate a market-ready ecosystem. This offers opportunities to pitch bundled services, joint go-to-market programs, and long-term data quality and insight partnerships for brands prioritizing reliable, scalable research foundations.