Large Retail Footprint Eckersley’s Art & Craft operates 28 retail stores across Australia with a long-standing presence in the art and design supply space, indicating a broad consumer reach and multiple local touchpoints for upsell and event-based promotions.

Education Sector Focus The company maintains strong involvement in education, sponsors programs, and supplies materials to schools through four Schools Divisions, presenting opportunities for bulk classroom orders, teacher incentives, and curriculum-aligned product bundles.

Skilled Staff Advantage Many employees come from art or design backgrounds, enabling high-value, knowledgeable recommendations and potentially premium product cross-sell, art classes, framing services, and design-software or material bundles.

Service Upsell Potential In-store services such as picture framing, easel hire, canvas stretching, and art classes suggest cross-sell opportunities to both walk-in customers and online shoppers through bundled offers and loyalty programs.

Online and Offline Synergy A robust online catalog complements brick-and-mortar stores, enabling targeted online promotions, school order portals, and omnichannel campaigns to capture both consumer and institutional buyers.