Strategic positioning As the largest fine art and craft retailer in Australia with 28 stores and a 55+ year presence, Eckersley’s offers a dominant access point for art supplies nationwide, presenting a stable base for multi-channel growth initiatives and exclusive product collaborations.

Education and partners Strong involvement with education sectors and schools creates recurring demand for classroom materials, framing, and design supplies. Opportunities exist in bulk school orders, sponsored programs, and volume discounts for art departments.

Services as leverage In-store services like custom framing, canvas stretching, and easel hire can be upsell or cross-sell channels to convert casual shoppers into higher-margin project-based sales and build loyalty through experiential offerings.

Digital reach Active digital presence with Google Ads, Microsoft Advertising, and analytics tools indicates potential to optimize online catalog exposure, personalized promotions, and retargeting to capture online to-store conversions.

Growth-ready market Revenue is currently under one million with a large network of staff from creative backgrounds, suggesting readiness for targeted B2B partnerships, teacher and community program sponsorships, and exclusive product bundles to expand market share among independent artists and small studios.