Sustainable Product Appeal Eco Candle Co. specializes in eco-friendly soy-based candles produced with sustainable methods, positioning it strongly in the growing market for environmentally conscious consumers. This offers opportunities to expand into eco-centric retail channels and partner with brands that value sustainability.

Growing Online Presence With management of both eCommerce and wholesale divisions and use of tech tools like Google Ads and Google Tag Manager, the company demonstrates a solid digital footprint, indicating potential for targeted online marketing campaigns and expanding digital outreach to increase sales.

Regional Retail Reach The vibrant downtown Appleton retail store and participation in local farmer’s markets create a strong community connection, providing a platform for regional collaboration, pop-up events, and local partnerships to boost brand visibility and sales.

Market Positioning Competing with companies like Otherland and Brooklyn Candle Studio, Eco Candle Co. can leverage its handcrafted, sustainable positioning to attract premium segment customers looking for high-quality, eco-friendly home goods, opening avenues for exclusive collaborations or limited editions.

Growth Potential With revenue estimates between $1 million and $10 million and a dedicated customer base, there are opportunities to upscale production, introduce new product lines, and expand into broader retail channels, including online marketplaces and partnerships with eco-conscious brands.