Market Expansion Economy Rent a Car has established a significant international footprint with over 100 locations across 32 countries, indicating strong growth potential and opportunities to expand fleet services or technology solutions in emerging markets.

Customer Segments With a diverse service offering across all market segments and airports in Costa Rica and beyond, there is potential to tailor offerings or develop targeted marketing strategies for different customer profiles, including tourists, business travelers, and long-term renters.

Technology Adoption The company's current tech stack includes popular web and analytics tools, which suggests openness to adopting or integrating advanced digital solutions such as online booking systems, fleet management software, or customer engagement platforms to enhance operational efficiency.

Revenue Opportunity Generating between $250 million and $500 million in revenue highlights a considerable market presence, offering opportunities for cross-selling, premium services, or loyalty programs that can increase revenue per customer.

Competitive Landscape As Costa Rica's largest car rental company and part of a competitive industry with major players like SIXT and National Car Rental, there are opportunities to differentiate through value-added services, technology enhancements, or strategic partnerships to gain a competitive edge.