Affordable quality Position as a wedding photography and videography provider offering high-quality services at affordable prices to engaged couples, highlighting value for money and competitive packages to capture more bookings.

Creative collaboration Leverage Eivan’s emphasis on fostering creativity and artistic collaboration within communities to propose partnerships with wedding planners, venues, and vendors for bundled offerings and cross-promotions.

Tech-enabled efficiency Utilize the existing tech stack (WordPress, Zoho, iCIMS, Piwik PRO, Microsoft Advertising/Clarity) to optimize lead capture, CRM workflows, targeted ads, and analytics for higher conversion rates and scalable marketing reach.

Growth potential With revenue in the low hundreds of millions and mid-sized employee base, pursue enterprise-style deals with larger wedding platforms, venues, and regional coordinators to expand market share and increase average deal size.

Market positioning Differentiate from competitors by emphasizing reliability, personalized service, and a trusted “old friend” brand promise to convert inquiries into bookings, while exploring partnerships with similar-sized industry players for referrals.