Strategic Merger The March 2024 merger of Electric Lighting Agencies and Synergy Electrical Sales creates a unified, customer-focused lighting and electrical rep model serving the New York Metro, Northern New Jersey, Eastern Pennsylvania, Southern New Jersey, and Delaware regions, presenting cross-sell opportunities between spec and supply divisions.

Dual Market Focus Two specialized divisions—the Spec division for specification and architectural lighting, and the Supply division for the electrical wholesale channel—offer multiple entry points for upsell and cross-sell with both specifiers and wholesale buyers.

Strong Revenue Base With an estimated revenue between $250M and $500M and a mid-size employee base, there is substantial budget authority and opportunity for premium lighting and electrical solutions across enterprise, contractor, and design-build accounts.

Strategic Partnerships Existing partnerships with LEDRA Brands and Slater Lighting indicate openness to co-selling and extended coverage, suggesting potential for additional partnerships to expand product lines, geographies, or service capabilities.

Tech & Enablement Adoption of a broad tech stack (iCIMS, HubSpot, WordPress, Google Cloud, Microsoft 365, CRM/marketing tools) signals a modern sales enablement environment, enabling data-driven outreach, account-based marketing, and scalable customer engagement for targeted campaigns.