Insights

Boutique Heritage Small, founder-led jewelry brand with a storied NYC manufacturing background and select high-end retail distribution, presenting an opportunity to partner with premium boutiques and specialty retailers that value craftsmanship and exclusive collaborations.

Limited Scale Upsell Revenue under one million with hands-on production history suggests potential for controlled growth through exclusive product drops, limited editions, and wholesale scale leveraging selected luxury accounts to maintain brand prestige.

Leadership Alignment Founder Creative Director and Director of Sales and Marketing with deep brand narrative offers a compelling story for co-branded collections, retailer exclusives, and targeted marketing programs aligned to premium channels.

Digital Ecosystem Active e-commerce stack including Shopify/BigCommerce and analytics tools indicates readiness for optimization, retargeting, and data-driven merchandising to accelerate online conversion and wholesale demand generation.

Global Retail Footprint Presence in high-end US and international stores signals opportunity to expand wholesale footprint through strategic showroom programs, distributor partnerships, and selective international retailers seeking artisanal NYC-made products.

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ela rae Tech Stack

ela rae uses 8 technology products and services including Amazon Web Services, Shopify, BigCommerce, and more. Explore ela rae's tech stack below.

ela rae's Email Address Formats

ela rae uses at least 1 email format:
ela rae Email FormatsExamplePercentage
First@elarae.comJohn@elarae.com
100%

Frequently Asked Questions

What is ela rae's official website and social media links?

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ela rae's official website is elarae.com and has social profiles on LinkedIn.

How much revenue does ela rae generate?

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As of September 2026, ela rae's annual revenue is estimated to be <$1M.

What is ela rae's NAICS code?

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ela rae's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ela rae have currently?

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As of September 2026, ela rae has approximately 2 employees across 1 continents, including North America. Key team members include Creative Director & Founder: R. B. Explore ela rae's employee directory with LeadIQ.

What industry does ela rae belong to?

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ela rae operates in the Retail Apparel and Fashion industry.

What technology does ela rae use?

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ela rae's tech stack includes Amazon Web Services, Shopify, BigCommerce, Google Workspace, Klaviyo, AfterPay, Apple Pay and Google Pay.

What is ela rae's email format?

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ela rae's email format typically follows the pattern of First@elarae.com. Find more ela rae email formats with LeadIQ.

When was ela rae founded?

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ela rae was founded in 2010.
ela rae logo

ela rae

Retail Apparel and FashionNew York, United States2-10 Employees

ela rae is a New York City–based retailer in the apparel and fashion jewelry space. The brand began during founder Pamela Rachel Mufson’s college years, evolving from a small bracelet collection into a broader line handcrafted in New York City, with production historically performed by the founders before bringing on a dedicated jeweler in 2014. Pamela serves as Creative Director and Tamar Hagopian as Director of Sales and Marketing, overseeing the brand as it expands to high-end stores in the United States and abroad. The company emphasizes handmade pieces and maintains a boutique-like, artisanal approach within the fashion jewelry market. Located in New York, ela rae operates with a focused team and positions itself within the upscale retail segment that collaborates with upscale retailers and boutiques.

Section iconCompany Overview

Website
elarae.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • <$1M

    ela rae's revenue is estimated to be in the range of <$1M

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