Brand Partnerships Capitalize on Electro-Meters existing partnerships with Siglent and the recent Rigol MHO2000 launch to position the company as Canada's multi-brand test instrumentation distributor, enabling cross-sell across handheld instruments, meters, indicators, transformers and controllers to OEMs and labs.

Event Pipeline Leverage the 2026 calendar of targeted industry events such as Advanced Design and Manufacturing Montreal, ECCE, Photonics North and ISA Calgary Show to build a pipeline by engaging engineers and procurement professionals with turnkey testing solutions and product demonstrations.

Turnkey Compliance Promote CSA approval assistance and turnkey system integration as a differentiator for Canadian manufacturers needing compliance and rapid deployment, and offer services around design support, certification, installation and after-sales service.

Local Support Highlight cross-Canada warranty and support as a competitive edge to attract national or multi-site manufacturers, and upsell service contracts, calibration programs and extended warranties to generate recurring revenue.

Mid Market Focus Target mid-market automation labs and manufacturers in Canada with 11-50 employees by offering bundled instrumentation portfolios and scalable maintenance plans tailored to growing engineering teams and project-based needs.