eLEND Solutions

Technology, Information and InternetCalifornia, United States11-50 Employees

eLEND Solutions, DBA DealerCentric Solutions, is a privately held automotive FinTech company based in Foothill Ranch, California. Its platform combines digital credit, identity verification, and finance workflows to accelerate end-to-end online car buying into a fundable deal. The system follows a credit-first approach, presenting payment information and dealership financing options earlier in the shopper journey to speed up decisions. The company targets automotive retailers, their lenders, and consumers, aiming to improve conversion and deal-flow by making digital transactions more efficient for all participants. Recent activity includes participation in the NADA Show in 2025 and 2026.

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