Insights

Sustainable Innovation ELK's strong commitment to ethical and environmentally responsible fashion positions it as a leader in sustainable retail, presenting opportunities to provide technology solutions that enhance transparency, supply chain traceability, and circular economy initiatives.

Growing Market Presence With a dedicated focus on conscious design and transparency, ELK appeals to a niche of ethically minded consumers, offering potential for partnerships in marketing, customer engagement, and loyalty platforms to expand their reach.

Technology Adoption ELK utilizes modern e-commerce and analytics tools like Google Analytics, Yotpo, and payment solutions, indicating openness to innovative digital solutions that could optimize their customer experience, personalization, and operational efficiency.

Industry Leadership Their reputation for responsible practices and transparency, reinforced by publishing impact reports, makes ELK a prime candidate for collaborations with tech providers focused on reporting, sustainability tracking, and ethical compliance systems.

Financial Growth Potential Despite a modest revenue range, ELK’s pioneering position in sustainable fashion suggests significant growth opportunities, especially through solutions that support scalable production, inventory management, and market expansion in the conscious consumer segment.

ELK Tech Stack

ELK uses 8 technology products and services including Cloudflare, Modernizr, Gorgias, and more. Explore ELK's tech stack below.

  • Cloudflare
    Content Management System
  • Modernizr
    Javascript Libraries
  • Gorgias
    Live Chat
  • Yotpo Loyalty & Referrals
    Loyalty And Gamification
  • Yotpo Reviews
    Online Review Management
  • Apple Pay
    Payment Processing
  • Google Pay
    Payment Processing
  • Google Analytics
    Web Analytics

Media & News

ELK's Email Address Formats

ELK uses at least 1 format(s):
ELK Email FormatsExamplePercentage
First@elkthelabel.comJohn@elkthelabel.com
42%
First.Last@elkthelabel.comJohn.Doe@elkthelabel.com
14%
Last@elkthelabel.comDoe@elkthelabel.com
2%
First@elkthelabel.comJohn@elkthelabel.com
42%

Frequently Asked Questions

Where is ELK's headquarters located?

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ELK's main headquarters is located at 369 Plenty Rd, Preston, Victoria 3072, AU. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is ELK's stock symbol?

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ELK is a publicly traded company; the company's stock symbol is ZWS.

What is ELK's official website and social media links?

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ELK's official website is elkthelabel.com and has social profiles on LinkedIn.

What is ELK's NAICS code?

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ELK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ELK have currently?

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As of November 2025, ELK has approximately 101 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Financial Officer: H. E.Chief Operating Officer: A. M.Head Of Sustainability: V. G.. Explore ELK's employee directory with LeadIQ.

What industry does ELK belong to?

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ELK operates in the Retail Apparel and Fashion industry.

What technology does ELK use?

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ELK's tech stack includes CloudflareModernizrGorgiasYotpo Loyalty & ReferralsYotpo ReviewsApple PayGoogle PayGoogle Analytics.

What is ELK's email format?

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ELK's email format typically follows the pattern of First@elkthelabel.com. Find more ELK email formats with LeadIQ.

When was ELK founded?

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ELK was founded in 2004.

ELK

Retail Apparel and FashionAustralia51-200 Employees

CONSCIOUS FASHION
A pioneer of Australian design since 2004, ELK was founded by Marnie Goding and Adam Koniaras. A devotion to ethical and environmental practices has positioned ELK as a leader in responsible innovation for the fashion industry, leading the way in transparent business practices. ELK creates bi-annual collections that are informed by a conscious design ethos where simplicity and sustainability meets innovation.

OUR TRANSPARENCY
As a family owned and operated business, people are at the heart of everything we do. Our mission is to design and manufacture well-considered products that support traditional trades, a circular economy and are made responsibly, with regard for people, animals and the environment. 

To support our values, each year we publish the ELK Transparency & Impact Report. With years of research and training, a dedicated team and active industry participation, there are few other Australian labels with the depth of knowledge or all-encompassing commitment to redesigning their business.

This report is an in-depth analysis which details how we operate as a fashion business and highlights our ethical and environmental journey. It looks at our international operations, our people and the culture that makes ELK a unique Australian brand. It serves as a public statement around our commitment to running a business with transparency, honesty and integrity.

Section iconCompany Overview

Headquarters
369 Plenty Rd, Preston, Victoria 3072, AU
Stock Symbol
ZWS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2004
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    ELK's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    ELK's revenue is estimated to be in the range of $1M$10M

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