Insights

Sustainable Credibility Leverage ELK's commitment to transparency, ethical sourcing and circular design as a differentiator to win retailers and partners seeking ESG aligned brands.

CX Tech Upsell ELK uses Gorgias, Yotpo, Shop Pay and Google Analytics, indicating opportunities to upsell advanced customer experience platforms, enhanced loyalty programs and data driven marketing for conscious consumers.

Circular Sourcing Capitalize on ELK's circular economy and responsible manufacturing focus by connecting them with sustainable material suppliers, recycling partners and fair trade manufacturers for private label or expanded product lines.

Expansion Readiness With international operations and a design led approach, ELK is well positioned to scale wholesale and cross border e commerce in markets that value ethical fashion.

Collaborative Partnerships Explore brand collaborations, licensing or private label opportunities with retailers or brands seeking to amplify a conscious design forward identity.

ELK Tech Stack

ELK uses 8 technology products and services including Cloudflare, Preact, Gorgias, and more. Explore ELK's tech stack below.

  • Cloudflare
    Content Management System
  • Preact
    Javascript Libraries
  • Gorgias
    Live Chat
  • Yotpo Loyalty & Referrals
    Loyalty And Gamification
  • Yotpo Reviews
    Online Review Management
  • Mastercard
    Payment Processing
  • Employment Hero
    Payroll Management And Benefits Administration
  • Google Search Console
    Web Analytics

Media & News

ELK's Email Address Formats

ELK uses at least 1 format(s):
ELK Email FormatsExamplePercentage
First@elkthelabel.comJohn@elkthelabel.com
71%
First.Last@elkthelabel.comJohn.Doe@elkthelabel.com
25%
Last@elkthelabel.comDoe@elkthelabel.com
4%

Frequently Asked Questions

What is ELK's stock symbol?

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ELK is a publicly traded company; the company's stock symbol is ZWS.

What is ELK's official website and social media links?

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ELK's official website is elkthelabel.com and has social profiles on LinkedIn.

What is ELK's NAICS code?

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ELK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ELK have currently?

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As of July 2026, ELK has approximately 107 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Operating Officer: A. M.Head Of Sustainability: V. G.Head Of People & Culture: K. B.. Explore ELK's employee directory with LeadIQ.

What industry does ELK belong to?

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ELK operates in the Retail Apparel and Fashion industry.

What technology does ELK use?

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ELK's tech stack includes CloudflarePreactGorgiasYotpo Loyalty & ReferralsYotpo ReviewsMastercardEmployment HeroGoogle Search Console.

What is ELK's email format?

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ELK's email format typically follows the pattern of First@elkthelabel.com. Find more ELK email formats with LeadIQ.

When was ELK founded?

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ELK was founded in 2004.
ELK logo

ELK

Retail Apparel and FashionVictoria, Australia51-200 Employees

ELK is an Australian apparel label known for its conscious fashion ethos. Founded in 2004 by Marnie Goding and Adam Koniaras, the brand operates from Preston in Victoria as a family-owned business committed to ethical and environmental practices.

ELK publishes an annual ELK Transparency & Impact Report detailing its operations, people, culture and environmental journey. It releases bi-annual collections guided by a design ethos that blends simplicity, sustainability, and innovation. Within the retail apparel and fashion industry, ELK positions itself as a leader in responsible practice and transparent operations, supporting traditional trades and a circular economy.

Section iconCompany Overview

Stock Symbol
ZWS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2004
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    ELK's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    ELK's revenue is estimated to be in the range of $1M$10M

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