Insights

Sustainability Leadership ELK's strong commitment to ethical and sustainable fashion positions it as a leader in responsible business practices within the retail apparel industry. This focus indicates a potential interest in solutions that enhance transparency, environmental impact tracking, or ethical sourcing, which can appeal to their core values and customer base.

Transparency Commitment The company's annual Transparency & Impact Report demonstrates a dedication to open reporting and responsible operations. This openness suggests they are receptive to tools that can support detailed impact measurement, reporting, and enhanced stakeholder engagement, offering opportunities for compliance or reputation management solutions.

Technology Adoption ELK utilizes modern digital tools including analytics, review platforms, and e-payment solutions, indicating an openness to leveraging innovative technologies. This environment presents avenues for introducing advanced customer engagement, e-commerce optimization, or data-driven marketing services.

Industry Recognition Recognition as one of America’s most responsible companies and consistent media coverage of their ethical initiatives underscore their industry standing. Engaging services that bolster corporate social responsibility efforts, sustainability branding, or stakeholder communication could strengthen their reputation further.

Scale and Growth Although ELK operates with a relatively small team, its prominence in responsible fashion and international reach suggest growth potential. Solutions aimed at scalable supply chain management, sustainable production, or enterprise resource planning could support their expansion goals and operational efficiency.

ELK Tech Stack

ELK uses 8 technology products and services including Cloudflare, Modernizr, Gorgias, and more. Explore ELK's tech stack below.

  • Cloudflare
    Content Management System
  • Modernizr
    Javascript Libraries
  • Gorgias
    Live Chat
  • Yotpo Loyalty & Referrals
    Loyalty And Gamification
  • Yotpo Reviews
    Online Review Management
  • Apple Pay
    Payment Processing
  • Google Pay
    Payment Processing
  • Google Analytics
    Web Analytics

Media & News

ELK's Email Address Formats

ELK uses at least 1 format(s):
ELK Email FormatsExamplePercentage
First@elkthelabel.comJohn@elkthelabel.com
42%
First.Last@elkthelabel.comJohn.Doe@elkthelabel.com
14%
Last@elkthelabel.comDoe@elkthelabel.com
2%
First@elkthelabel.comJohn@elkthelabel.com
42%

Frequently Asked Questions

What is ELK's stock symbol?

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ELK is a publicly traded company; the company's stock symbol is ZWS.

What is ELK's official website and social media links?

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ELK's official website is elkthelabel.com and has social profiles on LinkedIn.

What is ELK's NAICS code?

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ELK's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ELK have currently?

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As of January 2026, ELK has approximately 101 employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Financial Officer: H. E.Chief Operating Officer: A. M.Head Of Sustainability: V. G.. Explore ELK's employee directory with LeadIQ.

What industry does ELK belong to?

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ELK operates in the Retail Apparel and Fashion industry.

What technology does ELK use?

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ELK's tech stack includes CloudflareModernizrGorgiasYotpo Loyalty & ReferralsYotpo ReviewsApple PayGoogle PayGoogle Analytics.

What is ELK's email format?

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ELK's email format typically follows the pattern of First@elkthelabel.com. Find more ELK email formats with LeadIQ.

When was ELK founded?

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ELK was founded in 2004.

ELK

Retail Apparel and FashionVictoria, Australia51-200 Employees

CONSCIOUS FASHION
A pioneer of Australian design since 2004, ELK was founded by Marnie Goding and Adam Koniaras. A devotion to ethical and environmental practices has positioned ELK as a leader in responsible innovation for the fashion industry, leading the way in transparent business practices. ELK creates bi-annual collections that are informed by a conscious design ethos where simplicity and sustainability meets innovation.

OUR TRANSPARENCY
As a family owned and operated business, people are at the heart of everything we do. Our mission is to design and manufacture well-considered products that support traditional trades, a circular economy and are made responsibly, with regard for people, animals and the environment. 

To support our values, each year we publish the ELK Transparency & Impact Report. With years of research and training, a dedicated team and active industry participation, there are few other Australian labels with the depth of knowledge or all-encompassing commitment to redesigning their business.

This report is an in-depth analysis which details how we operate as a fashion business and highlights our ethical and environmental journey. It looks at our international operations, our people and the culture that makes ELK a unique Australian brand. It serves as a public statement around our commitment to running a business with transparency, honesty and integrity.

Section iconCompany Overview

Stock Symbol
ZWS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2004
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    ELK's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    ELK's revenue is estimated to be in the range of $1M$10M

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