ELK
Retail Apparel and FashionVictoria, Australia51-200 Employees
ELK is an Australian apparel label known for its conscious fashion ethos. Founded in 2004 by Marnie Goding and Adam Koniaras, the brand operates from Preston in Victoria as a family-owned business committed to ethical and environmental practices. ELK publishes an annual ELK Transparency & Impact Report detailing its operations, people, culture and environmental journey. It releases bi-annual collections guided by a design ethos that blends simplicity, sustainability, and innovation. Within the retail apparel and fashion industry, ELK positions itself as a leader in responsible practice and transparent operations, supporting traditional trades and a circular economy.