Downtime Economics Market need centers on reducing costly downtime, as Splunk highlights a $15,000 per minute cost and a rising global downtime burden. Use this to position ROI-focused security and observability solutions to CIOs and CFOs in sectors with high service level expectations.

AI Governance CISOs increasingly own AI governance and risk management. Leverage this by offering Splunk’s AI-enabled security analytics to help clients meet governance requirements, automate threat detection, and streamline incident response at scale.

Security Leadership Splunk maintains leadership recognition in SIEM and security analytics. Target mid-to-large enterprises seeking a trusted, integrated platform to unify security and observability, with an emphasis on reducing alert fatigue and improving detections.

Observability as Growth Observability acts as a business catalyst for AI adoption, customer experience, and product innovation. Propose value propositions around productivity gains, faster incident resolution, and data-driven roadmaps to product and CX leaders.

Strategic Alliances Strong ecosystem signals with Cisco, Snowflake, and federated search capabilities. Identify customers with multi-cloud or data-silofragmentation needs and position Splunk as a unifying analytics layer across platforms.