Mid-market potential Target Ellinger Riggs Insurance as a mid-sized insurance provider servicing sports-related clients, leveraging their 11-50 employee base and revenue in the $1M-$10M range to tailor affordable, scalable technology and security solutions that fit regional growth plans.

Tech stack match Their use of WordPress, Oracle Cloud, Shopify, Mailgun, and KnowBe4 suggests opportunities for MSPs to offer integrated security, cloud optimization, CRM/marketing automation enhancements, and e-commerce support aligned with their current stack.

Security awareness KnowBe4 adoption highlights a focus on cybersecurity training; propose advanced phishing simulations, policy governance, and incident response services to deepen risk management and protect customer data in a sports insurance context.

Digital presence With AudioEye and DigitalOcean hosting, there is emphasis on accessibility and reliable hosting; upsell on accessibility consulting, performance optimization, and scalable hosting to support growth in digital channels and client engagement.

Expansion readiness Revenue scale and regional footprint in Noblesville Indiana indicate readiness for partnerships around local market expansion, carrier partnerships, and sales enablement programs that accelerate new client acquisition in the sports insurance niche.