Specialized in loyalty schemes Ello Group specializes in creating rewarding acquisition, engagement, and loyalty schemes for brands. This expertise presents an opportunity to pitch their services to companies looking to enhance customer loyalty and increase brand engagement.

Experienced in B2B and B2C industries With the hiring of Michael Kalli, an industry veteran with expertise in managing strategic direction in both B2B and B2C global industries, Ello Group has an advantage in understanding diverse business environments. Sales representatives can capitalize on this experience to offer tailored solutions to companies operating in different sectors.

Utilizes advanced technology stack Ello Group leverages a robust technology stack including Amazon CloudFront, Adobe Experience Manager, and Amazon Web Services. This advanced tech infrastructure provides an edge when approaching tech-savvy clients who seek innovative solutions. Highlighting their tech capabilities can be a compelling sales pitch.

Mid-range revenue potential Ello Group falls within the revenue range of $0 - 10M, positioning them as a mid-sized player in the market. Sales professionals can target companies of similar revenue size, as they may be more inclined to explore partnership opportunities with a company of comparable scale and capacity.

Competes with established players In a landscape with companies like GoDaddy, Wix, and Shopify, Ello Group faces competition from established players in the market. Sales teams can differentiate Ello by emphasizing their personalized approach to loyalty schemes and tailor-made solutions, appealing to clients looking for a more bespoke service.