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Insights

Global Luxury Reach ELSE Lingerie operates globally with a strong presence in the US as the leading market and expanding in Europe across multiple countries and 100+ retail stores including department stores, signaling sizable distribution opportunities for retailers and strategic partnerships.

In-house Craftsmanship All pieces are designed in-house at the Istanbul-based ELSE Atelier by founder Ela Onur, emphasizing premium craftsmanship and limited-scarcity appeal that can be highlighted in wholesale pitches to premium retailers seeking aspirational products.

Digital Commerce Stack Active technology stack including Shopify-aligned payments and analytics tools (Klaviyo, Stripe, AfterPay, Google Analytics alternatives) supports scalable online sales and targeted marketing initiatives for partnerships and co-branded campaigns.

Mid-market Revenue Current revenue range of $10M-$25M with a lean team (11-50 employees) indicates growth potential and efficiency opportunities; potential for channel expansion, private label, or exclusive collections with larger retailers.

Premium Positioning Focused on elegant, timeless lingerie for everyday confidence, positioned in high-end retail environments and multi-brand luxury platforms, presenting opportunities for exclusive launches, limited editions, and curated shop-in-shop concepts.

Similar companies to ELSE Lingerie

ELSE Lingerie Tech Stack

ELSE Lingerie uses 8 technology products and services including Hotjar, Amazon Web Services, Google Workspace, and more. Explore ELSE Lingerie's tech stack below.

ELSE Lingerie's Email Address Formats

ELSE Lingerie uses at least 3 email formats:
ELSE Lingerie Email FormatsExamplePercentage
First@elselingerie.comJohn@elselingerie.com
46%
FirstLast@elselingerie.comJohnDoe@elselingerie.com
46%
FirLast@elselingerie.comJohDoe@elselingerie.com
8%

Frequently Asked Questions

What is ELSE Lingerie's official website and social media links?

Minus sign iconPlus sign iconELSE Lingerie's official website is elselingerie.com and has social profiles on LinkedIn.

How much revenue does ELSE Lingerie generate?

Minus sign iconPlus sign icon As of October 2026, ELSE Lingerie's annual revenue is estimated to be $10M - $25M.

What is ELSE Lingerie's NAICS code?

Minus sign iconPlus sign iconELSE Lingerie's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ELSE Lingerie have currently?

Minus sign iconPlus sign iconAs of October 2026, ELSE Lingerie has approximately 30 employees across 2 continents, including Asia and North America. Key team members include Co-Founder & Ceo: C. T., Art Director: Y. P. and Creative Director: E. O. Explore ELSE Lingerie's employee directory with LeadIQ.

What industry does ELSE Lingerie belong to?

Minus sign iconPlus sign iconELSE Lingerie operates in the Retail Apparel and Fashion industry.

What technology does ELSE Lingerie use?

Minus sign iconPlus sign iconELSE Lingerie's tech stack includes Hotjar, Amazon Web Services, Google Workspace, Klaviyo, AfterPay, Google Pay, Stripe and Piwik PRO Core.

What is ELSE Lingerie's email format?

Minus sign iconPlus sign iconELSE Lingerie's email format typically follows the pattern of First@elselingerie.com. Find more ELSE Lingerie email formats with LeadIQ.

When was ELSE Lingerie founded?

Minus sign iconPlus sign iconELSE Lingerie was founded in 2008.
ELSE Lingerie logo

ELSE Lingerie

Retail Apparel and FashionIstanbul, Turkey11-50 Employees

ELSE Lingerie is a contemporary lifestyle brand that designs and hand-crafts lingerie for modern women, focusing on pieces that blend form and function with elegance and comfort. The design process takes place in-house at the ELSE Atelier in Istanbul, led by founder and chief designer Ela Onur, ensuring an artisanal approach and attention to craftsmanship. Founded in 2007, the company operates globally, with the United States as a leading market and ongoing growth in Europe, distributed across more than 100 retail stores and through department stores as well as independent boutiques and online luxury retailers. Based in Beykoz, Istanbul, ELSE targets customers seeking refined, timeless intimates that express confident modern femininity and everyday beauty. The brand emphasizes a balance of aesthetics and practicality, delivering lingerie that combines grace with practicality for daily wear.

Section iconCompany Overview

Website
elselingerie.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    ELSE Lingerie's revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • Co-Founder & Ceo at ELSE Lingerie
    C. T.
    Co-Founder & Ceo
    Mobile Phone
  • Art Director at ELSE Lingerie
    Y. P.
    Art Director
    Mobile Phone
  • Creative Director at ELSE Lingerie
    E. O.
    Creative Director
    Mobile Phone
  • Customer Experience Manager at ELSE Lingerie
    A. E.
    Customer Experience Manager
    Mobile Phone
  • Ecommerce Specialist at ELSE Lingerie
    E. A.
    Ecommerce Specialist
    Mobile Phone

Employee Directory

  • Lingerie Pattern Maker at ELSE Lingerie
    C. I.
    Lingerie Pattern Maker
    Mobile Phone
  • Muhasebe Uzmanı at ELSE Lingerie
    E. B.
    Muhasebe Uzmanı
    Mobile Phone

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