Insights

Acquisition Risk Elvie has faced financial distress and bankruptcy with subsequent acquisition activity by Willow, indicating potential risk and opportunity in partner continuity, IP licensing, and post-acquisition integration services.

IP & Patent Formal patent infringement litigation history suggests a need for robust IP protection, patent landscape analysis, and potential opportunities to offer defensive patent intelligence, licensing discussions, or litigation support services.

Global Expansion Despite turmoil, Elvie positioned as a global player across Americas, Europe, and Asia; potential sales opportunities exist in regional market entries, localization, regulatory compliance, and channel partnerships to sustain international growth.

Wellness Tech Strong female-first wellness tech focus with award-winning products like pelvic floor trainer and breast pump; explore B2B partnerships, OEM manufacturing services, or integration with health platforms and telehealth ecosystems.

Tech Stack & Digital Existing digital tooling (Google Ads, Looker, VWO, Postman, etc.) indicates openness to cloud, analytics, and optimization partnerships; propose data analytics, conversion rate optimization, and marketing automation collaborations.

Similar companies to Elvie

Elvie Tech Stack

Elvie uses 8 technology products and services including Google Ads, Looker, Visual Website Optimizer, and more. Explore Elvie's tech stack below.

Media & News

Elvie's Email Address Formats

Elvie uses at least 4 email formats:
Elvie Email FormatsExamplePercentage
First.Last@elvie.comJohn.Doe@elvie.com
91%
First@elvie.comJohn@elvie.com
6%
Last@elvie.comDoe@elvie.com
2%
First.Middle@elvie.comJohn.Michael@elvie.com
1%

Frequently Asked Questions

What is Elvie's official website and social media links?

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Elvie's official website is elvie.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Elvie generate?

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As of August 2026, Elvie's annual revenue is estimated to be $10M - $25M.

What is Elvie's NAICS code?

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Elvie's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Elvie have currently?

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As of August 2026, Elvie has approximately 114 employees across 5 continents, including Europe, North America and Asia. Key team members include Chief Product Officer: A. K., Chief Marketing Officer: A. N. and Chief Information Officer: K. B. Explore Elvie's employee directory with LeadIQ.

What industry does Elvie belong to?

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Elvie operates in the Wellness and Fitness Services industry.

What technology does Elvie use?

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Elvie's tech stack includes Google Ads, Looker, Visual Website Optimizer, Postman, Figma, Cisco Meraki, 1Password and Piwik PRO Core.

What is Elvie's email format?

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Elvie's email format typically follows the pattern of First.Last@elvie.com. Find more Elvie email formats with LeadIQ.

How much funding has Elvie raised to date?

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As of August 2026, Elvie has raised $189M in funding. The last funding round occurred on Apr 26, 2024 for $12M.

When was Elvie founded?

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Elvie was founded in 2013.
Elvie logo

Elvie

Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees

Elvie is a wellness and fitness technology company focused on women's health, designing smart devices that support bodies and daily living. Its product lineup includes a breast pump and a pelvic floor trainer, both engineered to improve usability and design standards in the category. The devices have earned multiple international awards, underscoring their recognition in innovation and design. The company positions itself as inclusive in its approach, noting that people who do not identify as women can use its products, and operates from London with an innovation hub in Bristol to support its global reach.

Elvie describes its operations as global, with activities across the Americas, Europe and Asia, anchored by its London headquarters and a Bristol innovation hub. Recent reports from 2025 indicate that Willow group acquired Elvie, signaling a major shift within the femtech sector.

Section iconCompany Overview

Website
elvie.com
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $189M

    Elvie has raised a total of $189M of funding over 10 rounds. Their latest funding round was raised on Apr 26, 2024 in the amount of $12M as a Venture Round.

  • $10M - $25M

    Elvie's revenue is estimated to be in the range of $10M - $25M

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