Elvie
Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees
Elvie is a wellness and fitness technology company focused on women's health, designing smart devices that support bodies and daily living. Its product lineup includes a breast pump and a pelvic floor trainer, both engineered to improve usability and design standards in the category. The devices have earned multiple international awards, underscoring their recognition in innovation and design. The company positions itself as inclusive in its approach, noting that people who do not identify as women can use its products, and operates from London with an innovation hub in Bristol to support its global reach. Elvie describes its operations as global, with activities across the Americas, Europe and Asia, anchored by its London headquarters and a Bristol innovation hub. Recent reports from 2025 indicate that Willow group acquired Elvie, signaling a major shift within the femtech sector.