Sustainability Growth Willow's AI-driven digital twin platform reduces operating costs and improves sustainability across buildings, creating a strong upsell case for facilities and sustainability teams seeking measurable efficiency gains.

Vertical Growth A diversified customer base in education, healthcare, retail, transportation and commercial real estate offers cross-sell opportunities to deepen Willow's footprint and tailor sector-specific solutions.

Global Growth Based in Sydney with a global client base, Willow can pursue regional expansion and localized support to accelerate enterprise adoption in new markets.

Tech Integrations The current tech stack—Microsoft Power Apps, Bentley MicroStation, Tridium and AWS CloudFormation—facilitates upsell of integration services, certified connectors and managed deployment within existing IT ecosystems.

Upsell Potential With revenue of 50M to 100M and 201-500 employees, Willow sits in the mid-market and has ample room to grow ARR through premium features, add-ons and professional services.