Print CaaS Demand Target organizations with complex print procurement needs such as marketing agencies, universities, and manufacturers that could benefit from cloud-based print management and cost reductions offered by PrintGizmo and PrintLynxx.

Education & Public Sector Leverage Johns Hopkins University as a reference to pursue additional higher education institutions and large public sector accounts that require scalable print management solutions.

SaaS Upsell Position the cloud applications as scalable CaaS for brokers and resellers looking to optimize direct mail, promotional materials, signage, and marketing collateral for multiple clients.

Mid-market Target Focus on firms in the mid-market segment given revenue range and employee count; these firms may have the budget and need for an outsourced print management platform to reduce costs.

Strategic Partnerships Explore partnerships with marketing tech platforms and MSPs that serve print-intensive industries to expand reach and accelerate adoption of eLynxx solutions.