Market Leadership Synertrade is recognized as a leader in digital procurement solutions across multiple categories, including supplier relationship management and spend visibility, indicating strong market credibility and an expanding customer base. This presents opportunities to target organizations seeking proven management tools backed by industry recognition.

Growth & Expansion With recent new client wins, high-profile whitepapers, and the launch of global initiatives like the Customer Excellence Club, Synertrade demonstrates ongoing growth and market penetration, suggesting potential for sales teams to engage with organizations looking to modernize procurement processes.

Technological Innovation The company's advanced cloud platform Synertrade 5 integrates diverse modules covering full Source-to-Pay cycles, showcasing its commitment to technological excellence. This enables sales efforts focused on organizations seeking seamless, flexible procurement automation solutions.

Customer Base & Scale Serving over 150 companies worldwide with more than 400,000 users and four million suppliers, Synertrade's extensive user footprint signifies significant cross-selling opportunities and the potential for custom solutions tailored to large, complex organizations.

Industry Focus Synertrade targets organizations in the procurement and finance sectors, especially those with complex supply chains and digital transformation needs. Sales teams can leverage this focus to position Synertrade solutions as essential tools for improving operational efficiency and risk management.