Carbon-free appeal Position ELYSIS as the pioneer of carbon-free aluminium smelting with industry-leading emissions reductions to open conversations with sustainability officers, procurement teams, and consumer brands seeking lower carbon footprints in aluminum-intensive products.

Strategic partnerships Leverage the high-profile backing from Alcoa and Rio Tinto and government support to identify co-selling opportunities, joint ventures, or pilot programs with customers seeking credible, well-funded technology deployments.

Expansion readiness Target manufacturers preparing for capacity expansion or shifts to sustainable supply chains, highlighting AP60 expansion and scalable deployment as a path to meet growing demand for green aluminum alongside traditional producers.

Public financing signals Use recent and upcoming investments from government bodies as a signal to engage regional customers on funded deployments, local jobs impact, and favorable pricing or incentives for adopting carbon-free smelting technology.

Technology adoption Focus on mid-to-large aluminum manufacturers and integrators who can benefit from ELYSIS’s disruptive process, offering pilots, feasibility studies, and integration support across their supply chains to accelerate time-to-value.