Strategic Partnerships Leverage ETG’s growing API capabilities and recent integrations (Aven SynXis, HBX Group, Sallés Hotels) to position your solutions as compatible middleware or value-add services that expand ETG’s inventory and distribution reach.

Middle East Expansion Target ETG’s newly appointed Head of Business Development for Direct Supply Middle East to propose direct contract hotels, regional content, and localized payment and support capabilities to accelerate Middle East and Turkey growth.

Direct Supply Growth Offer hotel partners and management groups a streamlined onboarding and direct-contract program via ETG’s expanding Direct Supply initiative to increase hotel penetration and reduce intermediary dependence.

Hotel Portfolio Leverage Position RateHawk, Roundtrip, and ZenHotels as a unified distribution engine for hotel chains and managed portfolios seeking global visibility, offer multi-brand API access, and centralized reporting to optimize inventory monetization.

Sustainability & Compliance Propose sustainability-minded and compliance-friendly travel solutions, aligning with ETG’s global footprint and 2.9M+ options across 220 countries to attract partners prioritizing responsible practices and traveler experience.