Growth Footprint Focus on expanding Mimic and related simulation offerings to chemical, refining, energy, life sciences, pulp and paper, food, and mining sectors across 68 countries where the product is already deployed; target enterprises looking to improve process efficiency and reduce time-to-value.

Strategic Partnerships Leverage Emerson’s recent customer acquisitions and collaborations (Technip Energies, Equinor, Aramco pilot projects) to position Mimic as a complementary solution for automation projects, process optimization, and lifecycle services.

Integrated Solutions Highlight value from integrating Mimic with plant-floor data communications, NI SystemLink capabilities, and online protection and asset health tools to offer end-to-end digital twins, test operations, and predictive maintenance bundles.

Industry Recognition Utilize Control Magazine readers’ choice award and ARC endorsements to build credibility in ROI-focused pitches, suggesting cost savings and faster project delivery through simulation-led workflows.

Growth Triggers Target prospects undergoing CAPEX-intensive upgrades, digital transformation, or new SAF/continuous monitoring initiatives where Emerson’s diversified portfolio (instrumentation, analytics, corrosion monitoring, automation technologies) can be bundled with Mimic to accelerate deployment.