Multi Brand Footprint Leverage Emil Frey Nederland’s wide brand lineup and dealer network to create cross-brand service bundles and a unified customer journey. A joint marketing and CRM integration can drive cross-brand promotions, bundled maintenance plans, and parts logistics partnerships, unlocking higher retention and lifetime value across all brands.

Mobility Aftersales Ecosystem Capitalize on the established mobility and aftersales ecosystem, including Emil Frey Mobility, Schadeservice, and MKB Lease, plus the recent TVS partnership to pitch fleet management, telematics, maintenance programs, and EV charging partnerships. Propose a mobility as a service offering and flexible maintenance contracts to both corporate and retail customers.

Export Partnerships Channel Tap into the export arm and international partnerships to drive cross-border vehicle and parts sales, with a focus on B2B e-commerce, warranty support, and streamlined logistics. Position as a supplier of parts and service solutions to international dealers and fleets through the Emil Frey network.

Digital Marketing Readiness With a modern tech stack (ERP, cloud, SEO, analytics), there is an opportunity to offer data-driven marketing, CRM optimization, and digital showroom enhancements. Propose integrating marketing automation and analytics with AFAS to improve lead-to-sale conversions and online visibility for all brands and services.

Financing & Growth Make the most of available financing channels like MKB Lease and related offerings by bundling financing, insurance, warranties, and maintenance into dealer and customer proposals. Present as a scalable solution for fleet customers and franchised dealerships to improve deal velocity and customer satisfaction.