Insurance Partnerships Empathy already collaborates with Zurich, Equitable Life of Canada, Transamerica and iA Financial Group, indicating a proven insurer go to market. This position allows for expanding care offerings across more policyholders and embedding the platform into insurer benefit systems. Sales approach: target additional large carriers and pursue co developed programs with HR and benefits teams to broaden reach for bereavement, estate management and legacy planning.

Connect Platform Growth The May 2026 launch of Empathy Connect signals a modular platform that can be sold to employers and insurers as an integrated care navigation solution. Focus on HR benefits teams and benefits administrators, offering plug in capabilities with existing systems.

Financial Momentum The company has strong funding momentum with a recent Series C and a growing revenue range, lending credibility in negotiations with large enterprise customers. This helps in joint marketing and bigger deals with insurers and financial institutions seeking scalable care services.

AI Advantage A tech stack that includes Claude by Anthropic and analytics tools positions Empathy as an AI enabled care platform with data backed insights. Emphasize privacy, governance and measurable impact to win over enterprise buyers who need robust reporting.

Market Expansion The insurer and employer partnerships indicate multiple cross sell opportunities for expanding life event and care services into new client segments. The Motorway collaboration demonstrates appetite for integrating care into other family logistics workflows, suggesting potential to partner with auto marketplaces, banks, and legal services to embed support throughout life transitions.