Strong Retail Partnership Empire Marketing Strategies has a long-standing partnership with Kroger, spanning over 40 years, which highlights their deep integration and established trust within the grocery retail sector. This presents opportunities to offer expanded merchandising and analytics services to enhance in-store performance and e-commerce sales.
Data-Driven Merchandising With expertise in analytics and planogram implementation using tools like Power BI, Tableau, and SQL, Empire can be positioned as a partner for brands seeking advanced insights and optimization strategies to boost product visibility and shelf space within grocery stores.
Market Coverage & Reach Operating across every Kroger division and supporting stores nationwide through 18 regional offices, Empire offers potential for geographical expansion and customized local marketing solutions, making it suitable for brands aiming for broad retail distribution and localized promotion.
Technological Capabilities Their comprehensive tech stack, including advanced data analysis and geographic tools like Google Maps and Microsoft platforms, enables the delivery of innovative, technology-enabled merchandising solutions. These services can be attractive to brands seeking modernization of retail marketing strategies.
Market Presence & Growth With revenues estimated between 100 and 250 million dollars and a sizable team dedicated to retail merchandising, Empire presents a robust opportunity for companies looking to partner with a well-established player with significant market influence in the grocery supply chain.